Showing posts with label small business. Show all posts
Showing posts with label small business. Show all posts

Thursday, June 7, 2007

This is My Space...now get off the lawn

I thought I was too old to have a myspace page. But then I found out that all the young 'uns have migrated to facebook, instead, leaving myspace to all us older cruds. I was shocked at how many people I found -- in my neighborhood as well as old college friends and various other people I thought had dropped into a hole in the earth -- have set up pages.

So I set up a myspace page..."for the business." Yeah, "for the business." It's quickly turned into more of a personal page for me than a legitimate marketing tool. But here it is, anyway...

www.myspace.com/crookedspokepress

Be "our" friend. OK, my friend.

Saturday, May 26, 2007

Is meeting with your accountant covered by the Geneva Convention?

We have an accountant. She looks like my Aunt Sara and is very friendly and competent and I'm totally confident that if I follow her advice it will be unlikely I'll do any time for tax fraud.

But, boy, can she talk.

The company she works for has a service for small-potatoes businesses like ours, where they will teach you to use accounting software at home. Then, once a month, or quarter, or whatever you decide, they will stand over your shoulder and make sure you're not screwing it up.

It's a great service that's going to save us a bundle this year, when we could really use the money on things like a new computer and X-rays for the dogs*.

But I'm not a math guy. Never have been. I'm one of those math phobics, and I get hives when it's time to divvy up the bill at a restaurant. I haven't taken a math course since trigonometry in 1992, and poor, patient Mrs. Cihocki never understood why I just didn't do my homework (it frightened me).

Of course, her karmic vindication is I have been elected to be our company's bookkeeper.

Yesterday I had an appointment to get everything set up. The accountant told me to "be ready to sit here for a couple hours." I was going to get a total immersion course in Quickbooks Pro, and it was going to take some time.

I blocked out 2 hours in my schedule.

Can you say, 4 hours? After the third hour I was just calculating in my head how much I would owe her for this session. She gets $60 an hour for this training service, which is pretty reasonable.

Then I started thinking, that's a dollar a minute. Oh, God. There goes another dollar. Wow, I wonder if she'll be done 9 dollars from now.

Soon everything she said lost all meaning. All I heard was "Then you want to select the feature in the drop-down menu dollar dollar, dollar-dollars dollar dollar dollar."

As I stumbled into the parking lot, sorely in need of a sandwich and a nap, I felt like I had just been abducted by aliens: a little disoriented and time was elastic.

We have another appointment next week, and before I go I think I'm going to send a note to Amnesty International apprising them of my location in case I turn up missing.

*This time it was Maddy. She ate something in the back yard that gave her gas so loud I at first thought a 1988 Volvo sedan was outside our house with a flooded engine. She was drooling and puking, just enough to where the vet said, "Yeah, bring her in." Nothing on the X-Rays. She's fine now. I guess she thought we just had $162 too much in our checking account this week. Good dog.

Friday, April 20, 2007

In Spring, when a young woman's thoughts turns to HOLY CRAP WE'RE BUSY




Things have changed. We've been getting emails every day and lots of new customers for weddings in July and August. Plenty of custom design requests too.

Also, we've begun working with Trampoline Design, a couple of fantastic graphic designers here in our fair city. We'd like to thank them for looking us up.

Friday, April 6, 2007

We're on The Knot. I need to calm down.

We bought an ad on theknot.com, hoping we'd pick up some steam in the New York City market.

It's been two weeks and we haven't heard a peep yet. We've tracked dozens of hits on our Web site, but the only invitation orders we've received have been from our Google ads (thanks, customers!)

I mentioned this to my friendly The Knot representative, who reminded me that it's only been two weeks. I'll thank her for not adding the word "jackass" to her response.

But suddenly I am empathizing with all those jumpy, impatient businesspeople I've dealt with over the years at my day job who couldn't get me to write about their dumb little ventures fast enough.

"Uh, yes...we ARE the leading supplier of dog-wig solutions in the tri-county area, so we think a front-page story would be appropriate. Can we get that in tomorrow?"

Wow, did those calls irk me. And I always sort of understood that they are just looking out for their business. But now I understand, in italics, no less...

When you put everything you have into a business -- your free time, your credit limit and most of your cash -- you quickly lose patience. I want results, dammit! Bring to me wealthy wedding planners. This I command!

Of course, it would be foolish to actually say things like that. Good thing no one reads this. Also, I was kidding earlier about my day job. I actually work here.